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True Intent: The Inner Voices and Sincere Character of Chang Yung-fa

 

Book Title: True Intent: The Inner Voices and Sincere Character of Chang Yung-fa

Book Description:

Having battled the vast oceans, Chang Yung-fa's life story harbors infinite vital energy and profound realizations about life. Looking back with him at the vignettes of his journey, whether you are someone about to embark on your own life adventure or someone preparing to scale another peak, you will find the courage to forge ahead. You will also learn resilience, fearlessness, and gratitude, and savor the sweetest flavors of life.

Life is like a long journey with an unknown destination. What should you carry to march forward with pride and never grow weary? What should you leave behind to set off once more without a shred of regret? This book offers the warmest reminders and encouragement from the veteran captain Chang Yung-fa, who weathered hardships and wrestled with the sea, dedicated to you who are about to depart or are already on your way.

Chang Yung-fa possesses a passion and resilience rarely seen in ordinary people. At eighty-seven years old, he still works tirelessly and treats others with genuine sincerity.

He has never forgotten the hardships and bitterness of the path he traveled due to his success. These past joys and sorrows of life have been filtered by time and transformed into the energy and nourishment that propel him forward. For eighty years, his passion and kindness toward his life's work, friends, hobbies, and society have remained constant. The rewards reaped from these contributions have allowed him to savor the sweetest flavors of life. His brilliant and rich experiences tell us that the greatest harvest in life might be a sense of fulfillment that even business success cannot provide.

Every life story in this book can serve as a glimmer of starlight in the dark night when you face difficult choices or exhaustion, granting you guidance and courage. Trust that by carrying your "true intent," you can journey far.

About the Authors:

Author: Chang Yung-fa

The current Chairman of the Evergreen Group. Born in 1927, he entered a shipping company after stepping into society as a youth, working and studying simultaneously. Through diligent self-study, he became a marine technician and worked his way up through the ranks of third mate, second mate, chief mate, and ultimately captain. In 1968, he established Evergreen Marine Corporation with a single second-hand cargo vessel. In 1984, he launched an unprecedented two-way round-the-world container service, securement Evergreen Marine's long-standing leadership position among global container shipping lines. To elevate domestic aviation safety and service quality, Chang invested heavily in 1988 to found Taiwan's first private international airline—EVA Air, which officially took flight on July 1, 1991. The Evergreen Group has since evolved into a diversified international enterprise spanning sea, land, and air transport.

While maintaining the stable growth of his business, Chang Yung-fa simultaneously assumed corporate social responsibility. Since establishing the Chang Yung-fa Foundation in 1985, he has quietly promoted charitable, educational, and cultural activities aimed at "Caring for Taiwan, Giving Back to Society" for more than twenty years. From charitable medical assistance, founding the Evergreen Symphony Orchestra, and establishing the Evergreen Maritime Museum to providing student financial aid, publishing the Moral Monthly, and assisting disaster victims of domestic and overseas typhoons and earthquakes in rebuilding their homes, he has fully honored an entrepreneur's duty to give back to society and the nation.

Interviewer & Writer: Chen Liang-jen

Engaged in journalism for over a decade. He formerly served as a reporter and editor for the United Daily News, Deputy Director of the Lifestyle Center at Next TV, and a staff writer for the Economic Daily News. In the past, his primary reporting beats covered Taipei municipal administration, transportation and aviation, and telecommunications and broadcasting. He is currently a freelance writer and creative professional.

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